A website redesign takes work, but it will pay off in better outcomes due to quality and performance signals, growth from more visitors and purchases, and even brand awareness.
If you think the website redesign is avoidable, then you are not thinking about your website as a resource for the growth and development of your business.
These are a few reasons why your business needs a website immediately.
Having a Still website!
One of the most common reasons offered by companies for considering website redesigns is that a website has been idle for a while and no longer serves any purpose.
If your website feels dated, which should be the result of a bad user experience, is slow to load, or just doesn't feel modern, it's time for a makeover.
Rebrand your website entirely!
Whether your business is being acquired, combined with another business, or just receiving a makeover, a comprehensive website revamp or redesign is typically required as part of branding.
Rebranding might involve changing the brand's personality and storytelling, media, UX, and UI design, as well as the address logo, colors, and other stylistic elements. A thorough makeover may also be part of the rebranding process.
Use of outdated technology.
Your website serves as a representation of your brand and company right now, therefore if it hasn't been updated in a while, your business may be in danger.
If your website doesn't have a responsive design, you risk penalties from Google's mobile-first prioritizing algorithm.
Even minor changes to the UX design, like better mobile navigation, can have a big impact on how well the website performs.
Integrations with websites.
To add new features, the website may need to be redesigned.
The incorporation of an e-commerce platform, say it. Let's use WooCommerce as an example. This improves the shopping experience, altering your website's navigation, callouts, and structure, and requiring a website redesign.
A shift in digital strategy.
Important elements of your digital strategy include your website and the material you produce. since large changes might require redesign.
Because it affects and is influenced by all of your other efforts, including content marketing, social media, advertising, and SEO, redesigning your website is essential.
These all cover enough ground on their own to address the queries regarding website makeovers.
Get a free estimate from us immediately if you require any help.